Your New Superpower:
Instant Customer Research
Trusted by outstanding customer-centric B2B GTM teams





Effortless customer research
makes a difference.
GetWhys elevates
Build a truly customer-centric organization.
The GetWhys platform: Products powered by
real customer perspectives.
No integrations required.
We rewrote our positioning in a week, I can't express how valuable GetWhys was throughout the process.


Compass
Research, managed.
So you can focus on what comes next.
Trust every word.
With Citations, trace every insight back to its source—role, industry, context, and date.
Place unlimited research requests—we find your target audience and interview them for you. Answers delivered within two weeks or less.



Echo (beta)
Create content that converts.
Echo analyzes written content to tell you what will resonate, what could be improved, and what should be removed.
Turn emails into opens. CTAs into clicks. Blogs into thought leadership.
Your customers aren’t one-size-fits-all. Easily toggle between your target personas, so you can see how every change affects each of your target segments.
The GetWhys platform
Clear, consistent customer communication.
Across your entire organization.
Effortless oversight. Every colleague gets unfettered GetWhys access, within messaging guardrails that you set.
Echo made my messaging 5x-10x better


With GetWhys, you don’t have to make trade-offs
Insights from real people. Faster than ever. At a flat cost. That only increase in value.
Compare GetWhys to
Flat fee. Unlimited Access.
We believe that customer insights help everyone perform at their best.
That’s why we charge a flat fee for unlimited GetWhys access.
Give your team superpowers
Conduct instant customer research while growing your collection of unique insights.
Features for everyone
- Unlimited Compass access
- Unlimited Echo access
Features for pro seats
- Admin controls
- Unlimited Research Requests (AnswerSLA: 5-10 days)
- Research Credits to accelerate research requests and/or quarantine insights to your organization
Ask us if you’d like to try BYOData
Try-before-you-buy
We’ll onboard you today—no pilot contract or sales conversation required.
You'll have a month to see the value the GetWhys platform provides.
FAQ
What data sources do you use? Where do you get all this data?
We’ve invested significant resources into building InsightDB—our database of in-depth interviews with B2B audiences (primarily, software users and decision-makers). And we’re just getting started.
These interviews are typically 45-60 minutes long, and cover a broad range of topics. We are continuing to invest in building that database, because we think that:
- AI-driven outputs are only as good as the data they can access, and
- That data is extremely valuable for our customers.
The vast majority of the GetWhys platform’s insights come from those research interviews, and our products are explicitly built to show their sources, so you can see it for yourself.
There are two main exceptions:
- Large language model training data. We use large language models to analyze our interview transcripts. In some cases, the large language models will generate information based on their training data.
- Client-side data. Some of our clients are currently piloting our Bring-Your-Own-Data (BYOData) product. They’ll be able to see answers derived from their own call recordings.
How will I know if you have relevant data?
You’ll get to see it firsthand!
You’ll have a personalized demo, where we’ll use GetWhys products to see insights on your target audiences, competitors, and your own messaging.
After that, you’ll have a month-long free trial to see for yourself.
How long does onboarding take?
We recommend planning 15 minutes for individual onboarding sessions, and 30 minutes for small team onboarding sessions.
If you’d like to bring a cross-functional team onboard, we strongly recommend planning for each individual team to have their own onboarding call.
Note: We don’t tack-on any fees for onboarding or implementation. We want your team to have the best possible experience using GetWhys products; investing time into the initial onboarding / welcome experience is well-worth it.
Do you train AI on our data?
Nope.
(PS: Since your IT team will ask, we’re mid-SOC II compliance, and have a bunch of paperwork we can share with them).
How are you able to be so affordable?
Most primary research products and consulting firms have a per-project business model; they gather data for a single customer. They need to make enough margin on each engagement to be profitable.
We don’t need to be profitable on a per-interview basis, because we expect multiple customers to benefit from the insights in each interview.
I’m a product marketer, and I don’t have a lot of budget (or, any).
Well, that isn’t quite a question, but we get where you’re going.
Most of our customers are Product Marketers, and many of them started off with limited research, software, and discretionary budgets.
We give every customer organization a month of free access, without needing a contract. Over the course of that month, we help them build a business case for GetWhys. Specifically how:
- Compass (1) improves win rates and (2) creates PMM time and research money
- Echo (1) improves conversion rates and (2) creates organizational consistency
Don’t worry—none of our customers start off with an “integrated customer insights” budget line item. It’s on us to demonstrate that value for your leadership.
How often do you refresh your data?
We’re constantly refreshing relevant* data. Additionally, the GetWhys platform prioritizes newly gathered information with an exponential decay formula, so you’ll always see the latest and greatest.
* There’s a lot of B2B data out there that isn’t interesting anymore. Microsoft Word usage is ubiquitous—but we’ve found that user experiences and the purchase process generally don’t change MoM.
What is Compass?
Compass looks like a standard AI conversational interface… but it produces information you couldn’t find anywhere else, because it draws data directly from InsightDB, our proprietary dataset of in-depth interviews with B2B audiences.
Every Compass response has:
- Inline Citations, so that you can trace every insight back to an anonymized human source.
- A Citations Table, so that you can see the breadth of perspectives fueling each response.
We’ve observed more than two dozen use cases for Compass—the most common are:
- Industry & persona research
- Competitive intelligence
- Content & thought leadership ideation
- Software evaluation & negotiation support
- Market positioning research
What is Echo?
Echo is the first* tool that provides immediate, authentic customer feedback to your writing. We’ve described it as an instant focus group; or “Grammarly for customer insights”.
Echo is designed to help you create written content that will resonate with your intended audience. Echo works by contrasting your writing with behavioral insights about your target persona in InsightDB, and displaying that analysis side-by-side with your writing.
Echo works best when you’ve input information about your target personas.
* at least, as far as we’ve heard. Please let us know if we’re wrong.
What is InsightDB?
InsightDB is our database of in-depth interview transcripts with B2B audiences. Interviews are 45-60 minutes long and are anonymous.
GetWhys users are able to trace back every insight across each of our products to specific snippets from interviews. While they can see metadata (e.g., title, industry, date), they can never trace insights back to a specific individual or organization.
We do not release the number of interviews in InsightDB, because we do not think it’s a useful metric for current or prospective customers—the total surface area for B2B insights is enormous. We believe that relevance matters more than total # of interviews.
Prospective customers can see how much relevant information we have during our demo. Current customers can see how much relevant information there is at any point in time by using one of our products.
And, for any area InsightDB doesn’t yet cover sufficiently, our customers use Research Requests.
What is a Research Request?
GetWhys customers can easily place Research Requests in-app. Once placed, our interviews will identify and interview the right audience who can answer the question. Research requests are completed within a quick turnaround—typically 10 business days, though some customers have a 5-day baseline.
Your organization’s contracted turnaround time is referred to as an AnswerSLA. As of 1/30/25, GetWhys has a >96% success rate with our AnswerSLA.
How do you stop fraud in research?
We make sure that every interviewee accurately represents (1) themselves and (2) their domain expertise by:
- Associating them with a LinkedIn profile & conducting interviews on video
- Using InsightDB’s proprietary data to conduct knowledge tests
We’re able to ask people questions that LLMs or Google can’t answer, because that information’s never been documented before.
What is BYOData?
BYOData allows you to combine the information your organization is currently collecting (e.g., Sales call recordings, primary research like Win Loss, etc.) with InsightDB.
We’ve seen customers use this to collect really interesting insights—for example, “What feature gaps lead to us losing deals” returns not only analysis of what their Sales team has heard + what they collected through Win Loss research, but also what we’ve heard from competitor customers who declined to evaluate them in a purchase.
We’re currently piloting BYOData with a select group of customer organizations.