Compass
Instant insights at your fingertips
Research, validate, and create with customer-backed insights.
Trusted by outstanding customer-centric B2B GTM teams
Trust every word*
*because you can see its source.
- Inline citations. Every answer can be traced back to its source material.
- Rich metadata. Industry vertical, company size, interview date.
- Toggle quotes. Hungry for verbatims? Sick of clicking through for citations? You can now embed quotes and metadata directly in the response.
Effortless research.
Built-in workflows to:
- Build competitive battlecards
- Outline content (with embedded customer quotes!)
- Validate messaging
- Research verticals
- Understand purchase processes / triggers
- Identify topics of interest
Generated in seconds, from our massive repository of in depth interviews with your target customers!
GetWhys elevates
product marketing
Build a truly customer-centric marketing organization.
Use customer backed insights to research.
Frequently asked questions
What data sources do you use? Where do you get all this data?
We’ve invested significant resources into building InsightDB—our database of in-depth interviews with B2B audiences (primarily, software users and decision-makers). And we’re just getting started.
These interviews are typically 45-60 minutes long, and cover a broad range of topics. We are continuing to invest in building that database, because we think that:
- AI-driven outputs are only as good as the data they can access, and
- That data is extremely valuable for our customers.
The vast majority of the GetWhys platform’s insights come from those research interviews, and our products are explicitly built to show their sources, so you can see it for yourself.
There are two main exceptions:
- Large language model training data. We use large language models to analyze our interview transcripts. In some cases, the large language models will generate information based on their training data.
- Client-side data. Some of our clients are currently piloting our Bring-Your-Own-Data (BYOData) product. They’ll be able to see answers derived from their own call recordings.
How will I know if you have relevant data?
You’ll get to see it firsthand!
You’ll have a personalized demo, where we’ll use GetWhys products to see insights on your target audiences, competitors, and your own messaging.
After that, you’ll have a month-long free trial to see for yourself.
How often do you refresh your data?
We’re constantly refreshing relevant* data. Additionally, the GetWhys platform prioritizes newly gathered information with an exponential decay formula, so you’ll always see the latest and greatest.
* There’s a lot of B2B data out there that isn’t interesting anymore. Microsoft Word usage is ubiquitous—but we’ve found that user experiences and the purchase process generally don’t change MoM.
How are you able to be so affordable?
Most primary research products and consulting firms have a per-project business model; they gather data for a single customer. They need to make enough margin on each engagement to be profitable.
We don’t need to be profitable on a per-interview basis, because we expect multiple customers to benefit from the insights in each interview.